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Dow Corning’s New Poster Highlights Hair Moisturization

Focus is on different ethnic hair types.

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By: TOM BRANNA

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Bethany K. Johnson, Dow Corning global hair care technology leader, will present the poster, “Evaluating the consumer perception of moisturization for ethnic hair types”at the TRI/Princeton conference, “Variations of Hair and Skin: Ethnicity, Age & Health,” Nov. 1-3, at the Doubletree Hotel Princeton in Princeton, NJ. Ms. Johnson will share results of a study on how two groups of Brazilian consumers – those with hair that ranges from straight to wavy, and those with hair that shows varyi...

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